Levi Roots
The phenomenal rise of Rastafarian musician Levi Roots is one of the most heart-warming business success stories to date. Levi made the big time by producing his Reggae Reggae Sauce, a delightful mix of barbecue and jerk sauce that won an exclusive contract in 2007 and was soon stocked in Sainsbury’s stores across Britain – Levi’s sauce is the chain’s fastest ever selling product. Levi has many strings to his bow; he is a regular face on TV, features in newspaper and magazine cookery pieces and he is an incredibly charismatic and motivational keynote speaker.
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