Three Ways to Build Hype around Celebrity Speakers

It can be difficult to contain your excitement once you have booked celebrity speakers. You will want to plaster it all over your invitations and shout it from the rooftops. As tempting as this is, it is an urge that must be resisted. Here are three ways you can build hype around your celebrity speakers, thus ensuring they have the full effect they can on your audience.

1. Keep Their Identity Secret

One great way to build hype around the celebrity speakers you have booked for your event is to keep their identity a bit of a secret. You may want to inform guests that there are ‘special celebrity speakers’ present but tell them no more. This will create a buzz and huge amounts of anticipation over which speaker it is that you have booked. No doubt the room will be rife with rumours about who the celebrity speakers are. You may want to spread a few rumours about yourself about who the speakers are, to add to the hype.

2. Create a Twitter # Tag

Nowadays, if you’re not trending on Twitter, you are not really trending at all. Make sure that your conference has a clear Twitter hash tag and that it is promoted to guests. It is a good idea to get the ball rolling with a few tweets early on. Make sure you maintain the momentum before, during and after the event. Twitter can be used as a means of adding to the speculation surrounding the celebrity speakers at your event. It can also be used to gage the opinion of the guests on how the event is going and if any improvements can be made.

3. Save the best ‘til last

Chances are your celebrity speakers will be the highlight of your event. If you have them on first then there is a chance that everything that comes after them will have a ‘after the Lord Mayor’s show’ feel about it. Make sure everything that happens at your event builds toward the climax of the celebrity speakers. Your audience will then be chomping at the bit for them at the end of the night. You can them wheel them out and satisfy the anticipation that you have created. To book celebrity speakers to build hype around, contact Prime Performers. They can be reached by telephone on 020 7251 8222 or by e-mail on

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