Fraser Doherty MBE

Fraser Doherty MBE is a Scottish entrepreneur, author and globally recognised speaker who has built multiple successful brands from a young age. At just 14, he launched SuperJam, creating 100% fruit jams using his grandmother’s recipes and grew the business into a household name stocked in thousands of supermarkets across the UK and internationally.

SuperJam became a pioneer in healthy, fruit-based FMCG products, combining quality, innovation, and strong branding to connect with consumers. Building on this early success,

Fraser co-founded Beer52, a craft beer subscription club that curates and delivers unique beers from around the world, bringing innovation and storytelling to the beverage sector.

Through both ventures, he has demonstrated a remarkable ability to identify market gaps, scale small ideas into global brands, and maintain a focus on purpose-driven business practices. Fraser’s entrepreneurial journey is defined not only by commercial success but also by his commitment to social impact, ethical business, and inspiring the next generation of entrepreneurs. His personal story starting from a kitchen experiment to leading internationally recognized brands offers a compelling example of creativity, determination, and the power of turning passion into a thriving enterprise. 

Speakeing Topics

• Entrepreneurship & Start‑Ups – Fraser shares how he transformed a simple idea in his kitchen into a thriving international brand, offering practical strategies for spotting opportunities, taking calculated risks, and turning concepts into profitable businesses.
• Branding, Marketing & Innovation – He explains how to craft a compelling brand story, differentiate in crowded markets, and use creativity to drive growth, demonstrating how authenticity and innovation build lasting customer loyalty.
• Food & Drink Business, FMCG & Exports – Fraser draws on his experience scaling SuperJam and Beer52, sharing insights on navigating retail, exporting products, and adapting to consumer trends in fast‑moving consumer goods.
• Social Impact & Corporate Responsibility – He highlights the role of business in making a difference, from community initiatives to ethical practices, showing how purpose-driven strategies enhance both brand reputation and customer engagement.
• Motivation, Leadership & Youth Empowerment – Fraser inspires audiences to embrace ambition, learn from failure, and develop leadership skills, particularly encouraging young entrepreneurs to take bold steps and pursue their ideas with confidence.

Fraser shares his expertise on entrepreneurship, brand building, innovation, food and drink business, exports, and social impact, helping audiences understand how a simple idea can evolve into a thriving, purpose-driven brand. Fraser’s journey demonstrates that combining creativity, determination, and social responsibility not only drives business growth but also creates meaningful impact.

📩 Book Fraser Doherty MBE for Your Next Event

📧 E-Mail info@primeperformers.co.uk
📞 Call 020 3500 3331