Fred Sirieix

Fred Sirieix

  • The Service Guru - The Art of Service
  • Hosts First Dates & First Dates Hotel
  • Keynote Speaker & Awards Host

Fred Sirieix is widely recognised by British viewers for hosting Channel 4’s BAFTA award winning reality television series ‘First Dates’ and ‘First Dates Hotel’. You can also see him star alongside Gordon Ramsay and Gino D’Acampo in the ITV’s series ‘Gordon, Gino and Fred’s Road Trip’.

Fred is also known as the founder of the ‘National Waiters Day’ and the ‘Art of Service’ training tool. In addition he founded the ‘Galvin’s Cup’ and ‘Galvin’s Chance’ charities. Fred also launched ‘The Right Course’, a prisoners service industry education programme.

The Service Guru - The Art of Service.

Fred is referred as the “Service Jedi” or “Service Guru” by his peers and much of the British press. He has over 25 years of experience and is both an inspiring and very well respected figure in the Hospitality industry.

He co-hosted Michel Roux’s Service on BBC2 and is a regular on British national radio. He is the main man behind several high profile charities and events including National Waiter’s Day. Fred is also the creator and Director of The Art of Service.

He is an experienced coach and trainer and one of the very professionals whose talks resonate both in small private sessions and with large gathering for worldwide corporations.

Fred worked in some of London’s most celebrated restaurants and since May 2006 holds the position of General Manager at the awards winning Michelin star Galvin at Windows. Very few speakers equal Fred’s credibility, passion and breadth of experience in the field of customer service. Fred has delivered talks in many formats, including management team building, team training and coaching, trade events, board briefings, after-dinner speeches, motivational presentations and public seminars.

Fred’s speeches are unique, informative, entertaining and provocative. He speaks enthusiastically about the contribution of great service to a customer’s experience, a brand’s longevity and reputation as well as its link to business survival and profitability.

For Fred it is about making excellence a habit in every part of life, teaching people about ownership, the beauty of rigor and discipline and helping delegates take responsibility for living their vision and values to the full. Fred is comfortable talking to any sector and any audiences – customer service principles are the same across industries. Fred is very involved with many of his own charitable activities. When time allows he is happy to make time to speak and support other charities and worthwhile causes.

Enjoy life, learn forever and make a difference

Fred is one of the best Customer Service Speakers in the country and a fantastic awards host so if you have an event in mind, please call a Prime Performers Booking Agent on 020 3500 3331 or email,

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Fred truly brought home our Conference theme “Getting it Right” and “Making it Special”. We loved his stories of the Gazelle and the Lion, the “See, Smile and Say Hello” and the insight into how he motivates his staff, prepares for the day, etc. His messages really hit home with the team. Please extend our gratitude to him.