Jim Lawless

Behavioural Change Specialist for Leaders & Teams
Author and High-Performance Mindset Speaker
Adaptability Quotient (AQ) Pioneer

Jim Lawless is a globally recognised keynote speaker and leading authority on Adaptability Quotient (AQ) the critical skillset for driving bold, fast change in today’s complex world. He works with senior leaders and organisations to build high-performance cultures where adaptability thrives, enabling people to deliver strategy successfully and future-proof their careers.

For over two decades, Jim has helped global organisations, governments, Olympic teams, and leading business schools achieve transformational change. Through his powerful, mindset-shifting keynote speeches, he has inspired and educated more than half a million people across five continents. His work extends beyond the stage through his bestselling book, Taming Tigers, now regarded as a modern classic in performance psychology and leadership.

What sets Jim apart is that he has personally tested and proven the AdaptAbility skills he teaches. Alongside his professional career, he trained to become a televised jockey within a year of starting to ride and, in just eight months, became Britain’s deepest freediver. These achievements underpin the credibility of his methodology and demonstrate how adaptability can be developed under real-world pressure.

A Fellow of the Royal Society for the Arts, Jim is also the author of the bestselling Taming Tigers. Today, he is one of the most in-demand keynote speakers worldwide, delivering over 100 major conference keynotes each year.

Renowned for his exceptional ability to connect one-to-one with individuals in audiences of any size, Jim brings passion, humour, interactivity and high energy to the stage. His engaging delivery creates lasting impact, transforming mindsets and empowering people to embrace change with confidence and clarity.

📩 Book Jim Lawless for Your Next Event

📧 E-Mail info@primeperformers.co.uk
📞 Call 020 3500 3331

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Testimonials

I have worked with Jim on stage at three high-profile Barclaycard leaders' conferences. Not only is he engaging, challenging, inspiring and very funny but he delivers a practical, compelling model for achieving results which he has risked his life on the racecourse to prove.

After hearing Jim's speech, I was truly inspired and started immediately to incorporate the principles learned on how to approach my work, family, and social activities. After 12 months, I have to say that it has changed my life. I have done things I wouldn't have otherwise and most importantly accomplished things that I thought were well beyond my abilities. Everyone should hear Jim's story and "Taming Tigers" principles. He delivers them in such a fun way!

This was a very important event for my department. Your challenging and inspiring presentation and professional (but hilarious) hosting made the day for us. One of the delegates went straight back and ran a 'Taming Tigers' training session for his own team! No racehorses were involved, thank heavens.