Jo Salter MBE

Dr Jo Salter MBE BEng (Hons), MBA, DA (h.c.) is a trailblazing aviation pioneer, business strategist, and global leadership expert. Recognised as Britain’s First Female Fast Jet Pilot, Jo Salter’s inspiring journey from flying the Tornado GR1 with the RAF’s elite 617 Squadron to leading transformation at PwC has made her a sought-after keynote speaker, executive coach and advisor on leadership, resilience, and change.

✈️ Aviation Trailblazer & RAF History Maker

At just 18, Jo Salter joined the Royal Air Force and pursued Electronic Systems Engineering at the Royal Military College of Science, earning her wings in 1992 to become the first woman to fly combat missions in a Tornado GR1. She went on to serve as a Qualified Tactics Instructor on the Hawk T1 and dedicated over a decade to mentoring future Air Cadets through Air Experience Flights. Her pioneering RAF career shattered gender barriers and laid the foundation for a leadership philosophy grounded in courage, clarity, and inclusion.

💼 Business Leader & Transformation Strategist

Jo Salter held senior leadership roles at PwC, including Director of Global Transformative Leadership and Global Advisory Lead for GenAI, where she played a pivotal role in PwC Australia’s 2023 transformation and helped shape digital strategies that upskilled more than 270,000 employees worldwide. Her expertise in change management, innovation, and human-centric transformation has influenced global approaches to leadership, organisational culture, and the future of work.

🚀 Founder of Saltin Ltd & Thought Leader

In 2002, Jo Salter founded Saltin Ltd, a consultancy specialising in high-performance coaching, strategic programme management, and thought leadership on resilience and mindset; drawing on her experience as a former Associate Lecturer at the Open University Business School, she seamlessly blends academic insight with practical expertise and has delivered impactful sessions to audiences of up to 3,000 people at global conferences, demonstrating her versatility in both boardroom settings and large-scale events.

📚 Author, Speaker & AI Ethics Advocate

Jo Salter is the author of two acclaimed books on personal energy and mindset Energy: 52 Ways to Fire Up Your Life and Energize: Spring Clean Your Mind and Body and is a regular contributor to global conversations on inclusive leadership, digital ethics, and emerging technologies such as AI; her thought leadership and impact as a speaker earned her the title of #1 Motivational Speaker in 2025 by Global Gurus and a place among Harpers & Queen’s 50 Most Inspiring Women in the World.

🌍 Advocacy, Media & Recognition

Jo Salter is an active supporter of the Royal Air Force Club, Ripples charity, and Global Angels, and her public presence has included media appearances with figures such as Tim Peake and Rachel Riley, as well as a memorable personal meeting with Tom Cruise at the UK premiere of Top Gun: Maverick; her exceptional contributions to aviation and leadership have been formally recognised with an MBE awarded by Prince William and an Honorary Doctorate from Bournemouth University.

🎤 Jo Salter – Speaking Topics

• Breaking Barriers in Aviation
  Lessons from becoming Britain’s first female fast jet pilot
• Transformative Leadership in a Changing World
  Leading with courage, clarity and inclusion
• Resilience Under Pressure
  Mindset strategies from cockpit to boardroom
• The Human Side of Digital Transformation
  Navigating change with empathy and purpose
• GenAI and the Future of Work
  Ethical leadership in the age of artificial intelligence
• Inclusive Leadership That Drives Impact
  Creating cultures where everyone can thrive
• Energy, Mindset & Performance
  Personal strategies for sustainable success
• Women in STEM and Defence
  Empowering the next generation of trailblazers
• Leadership Lessons from the RAF
  Tactical thinking, teamwork, and decision-making under pressure
• Authenticity in High-Stakes Environments
  Staying grounded while leading at scale

📩 Booking Enquiries

To book Jo Salter MBE for your next event, please contact a Prime Performers Booking Agent
📞 020 3500 3331
📧 info@primeperformers.co.uk