Joe Wicks

Joe Wicks, famously known as The Body Coach, is a fitness expert, bestselling author, TV presenter and social media influencer who has revolutionised the way the world views health and wellness. With his dynamic personality and effective fitness strategies, Joe has empowered millions to embrace healthier lifestyles through his signature HIIT (High-Intensity Interval Training) workouts and straightforward, nutritious meal plans.

🎓 Fitness Journey & Education

Joe holds a degree in Sports Science from St Mary’s University, Twickenham. He began his professional path as a teaching assistant before transitioning into personal training. His passion for quick, results-driven fitness led to the creation of his highly successful HIIT workout programs, forming the foundation of his global fitness brand, The Body Coach.

📱 Social Media Breakthrough

Joe gained rapid popularity by sharing 15-second recipe videos on Instagram, sparking a social media movement around accessible healthy eating. This success led to the launch of his bestselling cookbook series, Lean in 15:

• Lean in 15: The Shift Plan – Sold over 900,000 copies, transforming Joe into a publishing powerhouse
• Lean in 15: The Shape Plan and Wean in 15 – Offer actionable tips for meal prep, clean eating, and fitness routines

📺 PE with Joe – A Global Movement

During the COVID-19 pandemic, Joe created PE with Joe on The Body Coach TV (YouTube), delivering free, high-energy workouts for kids and families. His livestreams earned a Guinness World Record for most viewers for a live fitness session, solidifying his role as a global fitness ambassador.

🎤 Wellness Coaching & Speaking Engagements

Joe Wicks is also an in-demand motivational speaker and corporate wellness coach, known for his uplifting energy and practical advice. He’s helped organizations improve:

• Employee Morale
• Mental Health
• Productivity
• Physical well-being

📘 Ongoing Impact in Health & Media

Joe continues to publish new content and appear in media, notably on Channel 4’s Joe Wicks: The Body Coach, where he shares tips on nutrition, fitness, and overall well-being. His brand mission is clear: to make fitness and healthy living accessible to everyone, regardless of age or fitness level.

📞 Book Joe Wicks for Your Next Event

To hire Joe Wicks for speaking engagements or live fitness sessions, contact Prime Performers at 020 3500 3331 or email info@primeperformers.co.uk