Joe Wicks

Joe Wicks, widely known as The Body Coach, is a British fitness expert, TV presenter, social media personality, and bestselling author. He has transformed the global approach to health, fitness, and nutrition, making exercise accessible and enjoyable for people of all ages. Through his dynamic presence on YouTube, Instagram, and television, Joe has inspired millions to embrace a balanced lifestyle with his signature High-Intensity Interval Training (HIIT) workouts and simple, effective meal plans.

Joe studied sports science at St Mary’s University, Twickenham, before starting his career as a teaching assistant. His passion for fitness soon led him to transition into personal training, where he developed his highly successful HIIT workouts, designed to maximize results in short, manageable sessions. These workouts became the foundation of his The Body Coach brand, which rapidly gained traction on social media.

His career took off when he began posting 15-second healthy recipe videos on Instagram, sparking the launch of his bestselling Lean in 15 cookbook series. His debut book, Lean in 15: The Shift Plan, became a publishing phenomenon, selling over 900,000 copies and establishing Joe as a leading voice in the fitness and nutrition industry. Following its success, he released Lean in 15: The Shape Plan and Wean in 15, offering practical guidance on meal prep, healthy eating, and fitness routines for all lifestyles.

Joe’s influence skyrocketed during the COVID-19 pandemic, when he launched PE with Joe on The Body Coach TV, a series of free online workouts designed to keep children and families active at home. His efforts earned him a Guinness World Record for the most viewers for a live-streamed fitness workout, cementing his reputation as a global fitness ambassador.

Beyond his books and digital content, Joe has established himself as a motivational speaker and corporate wellness coach, delivering keynote speeches and live fitness sessions at events worldwide. His high-energy, engaging style makes him a sought-after figure in workplace wellness, helping businesses boost employee morale, mental health, productivity, and physical well-being.

With a mission to make health and fitness accessible to everyone, Joe continues to expand his impact through new books, digital platforms, live events, and television appearances. His TV show, Joe Wicks: The Body Coach on Channel 4, showcases his expertise in nutrition, fitness, and healthy living, reinforcing his status as one of the most influential figures in the global wellness industry.

To book Joe Wicks for your next event, please call 020 3500 3331 or email info@primeperformers.co.uk