Marcel Khan

Marcel Khan

  • Brand Development Director for Five Guys & Nando’s
  • Speaks on the Importance of Customer Service
  • How to Create True Connections between Brands & Customers

Marcel Khan has worked at a senior level at some of the fastest-growing businesses in one of the most competitive sectors in the UK and beyond. From how to inspire a workforce to great customer service and making your brand stand out in a crowded market, he looks at the lessons in brand, people and culture from his time with the Five Guys and Nando’s restaurant chains. 

Spending six years as Operations and Brand Development Director for Five Guys Europe, Marcel launched the US’s fastest growing restaurant chain in Europe. He oversaw over 90 restaurants including what would become eight of the company’s best-performing outlets in the world. Before Five Guys he was Regional MD for Nando’s UK for almost a decade where he helped the brand grow from 42 to over 260 sites. He became the company’s top internal management developer and was also closely involved with brand development, CSR and community programmes.

In almost 15 years at the top of some of the most distinctive restaurant brands, Marcel has defined how to stay ahead in a notoriously difficult market. His lessons are simple, but can be easily forgotten in the everyday heat of business. At both Nando’s and Five Guys he and his teams were driven to create a culture where everyone felt valued and passionate about what they did. As businesses they marked out where they could compete and focused on being the best in that area, conveying a clear message about what they offered, and ensuring they consistently delivered on that promise. 

Marcel actively believes in maintaining a view from the frontline, and regularly works in restaurants and talk to customers directly about their experience. Customer service was key, as was how the values of the staff were reflected in the brand and the restaurants themselves. He delivers practical insights and advice on how to lead and inspire a team, define and build a brand and culture, and create a competitive advantage.

  • Marcel is currently serves as CEO for The Fulham Shore (Franco Manca and The Real Greek).
  • He is also active as investor, advisor and NED and is best describes as a relentless optimist.
  • Marcel also serves as Operations and Brand Advisor for private equity firm Capdesia
  • His consultancy practice is called ‘Yes. More Human’ for a reason.

In his speeches, Marcel discusses how to approach standing out in a crowded market-place. Looking through a consumer lens, he places the emphasis on creating true connections between brands and customers.  He discusses the difference between customers and consumers and the future of brand connection.  Ultimately, the conversation is about brand relevance, cut-through and creating cultures of continuous improvement. To book Marcel Khan for your next event, please call 020 3500 3331 or email info@primeperformers.co.uk

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