Will Butler-Adams

After joining its founder and inventor Andrew Ritchie in 2002, Will has expanded the business from 24 to 240 staff, launched a Brompton bicycle hire scheme, and introduced his powerful vision for the future of cycling (‘its future is electric’) to spearhead a new surge in British manufacturing; he foresees an age of ‘pedelecs’ that will use motors to boost struggling cyclists up hills. Combining expert engineering and very genuine passion for their ‘urban transport solutions’, the company designs, produces and distributes over 45,000 folding bikes each year from their UK factory in Brentford; with its signature wheels, curved frame, and storage-friendly collapsibility, the cult product comprises an incredible 1200 parts.

Driven by his dream to see 40% of people cycling in London by the time he hits 80, it is not surprising that Will is in the Evening Standard’s Progress 1000 list of influentials.

In his presentations, he also explains his belief in 'building out' obsolescence: owners fall in love with a product designed to last a lifetime. As a result, rather than suffering the frustration of having to replace something, they promote sales by using social media to tell friends how wonderful it is.

To book Will Butler-Adams to appear at your event please call a Prime Performers Booking Agent on 020 3500 3331 , email us at info@primeperformers.co.uk or complete and online booking enquiry form. We look forward to hearing from you.