Using celebrities is a powerful strategy to build brand connection, create engagement, and expand reach. This blog explores how personalities like Joanna Lumley and Ricky Tomlinson enhance brand connection through their presence, demonstrating the impact of celebrity involvement in events and endorsements.
Building Brand Connection with Celebrity Speakers
Using celebrities to build brand presence is a powerful way to communicate and connect with your audience. When a celebrity endorses a brand, they bring their personality, popularity, and social influence to the table, acting as a spokesperson who can certify the brand's message and values. In an era where countless local, regional, and international brands are fighting for attention, celebrity partnerships can provide that much-needed edge to stand out and strengthen brand presence.
However, as more businesses use celebrities for assistance with brand image, simply having a famous face isn't a guaranteed recipe for success. The key lies in creating authentic collaborations that genuinely resonate with the audience and reflect the brand's ethos.
How Celebrity Speakers Enhance Brand Connection
Celebrities are not just famous faces; they are influencers who can sway public perception and create meaningful connections. By associating with a celebrity, brands can tap into their popularity and credibility.
Take Ulrika Jonsson, for example. With over 204,000 followers on Instagram, she has effectively utilised her platform to promote events and brands, significantly boosting reach by engaging her audience. Her posts often feature personal stories and genuine enthusiasm, which resonate deeply with her followers. For instance, when she collaborates with a brand, she doesn't just advertise; she shares her personal experience with the product or event. This authentic approach fosters trust and makes her audience more receptive to the brands she endorses.
Similarly, Ricky Tomlinson has made a substantial impact through his voiceover work for McCain adverts. His familiar and comforting voice helped make the adverts more relatable, connecting with audiences across the UK. In one notable campaign, he narrated adverts that celebrated the diversity of modern families, featuring various family dynamics like working mums, same-sex parents, and hands-on grandparents. This approach addressed the feeling among many Brits that popular culture didn't fully represent the reality of contemporary family life. In another advert, during challenging economic times, Tomlinson's narration posed thoughtful questions about what truly matters when times are tough, striking a chord with viewers facing financial difficulties. His involvement didn't stop there; he also appeared in a 2022 episode of Inside the Superbrands focusing on McCain, further strengthening the connection between the celebrity, the brand, and the audience.
Best Event Types for Celebrity Speakers
Certain events are particularly well-suited for featuring celebrity guest speakers. Brand launches, for instance, can be challenging as they introduce a product or service to the market for the first time. Having a celebrity who uses humour and charm can create an immediate connection with the audience.
Joanna Lumley is a prime example. She has participated in numerous brand launch events, using her wit and charisma to engage audiences effectively. Her presence not only attracts attention but also adds a layer of sophistication and approachability to the event. Launches can be tricky, but with a celebrity like Lumley hosting the event, brands can break the ice and make a memorable first impression.
Other event types that benefit from celebrity involvement include corporate conferences and charity events. At corporate conferences, celebrities can serve as keynote speakers or panellists, inspiring attendees and adding excitement to the event. In charity events, their participation attracts larger crowds and draws media attention, which is crucial for raising awareness and increasing donations. By involving a well-known figure, these events become more engaging and leave a lasting impression on attendees.
How to Book a Celebrity Speaker
Many businesses ask "How to book a celebrity for an event?" The process may seem daunting, but it doesn't have to be. Agencies specialise in connecting brands with celebrities who align with their values and objectives. When considering how to hire celebrities, it's crucial to identify what the brand aims to achieve. Is it increased visibility, enhanced credibility, or aligning with specific values?
Booking a Celebrity for Your Event
When booking a celebrity for your event, keep in mind the following:
Alignment with Brand Values: Choose a celebrity whose image and values match your brand.
Audience Appeal: Ensure their fan base overlaps with your target audience.
Engagement Potential: Look for someone who can connect authentically with attendees.
We at Prime Performers have a vast array of celebrity speakers that could be the perfect fit for any brand launch, corporate event, or promotional campaign. With expertise in matching celebrities to brands, we make the process easy and seamless.
Contact us today to book celebrities like Ulrika Jonsson, Ricky Tomlinson and Joanna Lumley